About Godrej Industries Group

At the Godrej Industries Group, we are privileged to serve over 1.1 billion consumers globally through our businesses with market leadership positions in the consumer products, real estate, agriculture, financial services and chemicals industries.

www.godrejindustries.com/

About Godrej Consumer Products Limited (GCPL)

Godrej Consumer Products Limited has been a winner in Indian business - $1.7B global sales with $14B market cap. We are present across multiple home and personal care categories with a vision to implement a radical new approach global in scope, ruthlessly focused, consumer obsessed, digitally driven and willing to take big bets at high speed.

www.godrejcp.com/

Brand: Muuchstac

Muuchstac is a fast growing male grooming brand, currently among the top two in online men's facewash and top three overall. The brand was acquired by GCPL in November 2025.

The Indian facewash market, estimated at 6,000 - 7,000 crore, is growing at 15 to 20% per annum,



driven by rising awareness of skincare and an ongoing shift from soaps to more specialized cleansing formats. Within this, the men's facewash category, valued at about 1,000 crore, is growing at over 25% annually, making it one of the fastest-growing segments in personal care. The upgradation trend from soaps to facewash, supported by higher disposable incomes and changing grooming preferences, is expected to sustain solid momentum in the coming years. This acquisition marks a strategic step in GCPL's journey to strengthen its Personal Care portfolio and expand its footprint in high-growth, high-margin categories.

Muuchstac has a distinctive position in the men's skincare space through its digital-first approach and unique influencer-led marketing model. The brand has demonstrated scalability in digital channels and holds significant potential for offline expansion, where penetration remains low, but opportunities are large. GCPL is now leveraging its pan-India distribution

📌 Head Creator Growth, New Age Brands (Mumbai)
🏢 Godrej Consumer Products Limited (GCPL)
📍 Mumbai