Job Summary

Marketing at Tally is a strategic, business-enabling function that fuels innovation, builds consistency, and strengthens our market presence. Guided by our core pillars of like, Customer Connect, Integrated Marketing Digital and Brand Marketing, we craft initiatives that resonate with our audiences and reinforce our brand promise. We focus on creating impactful initiatives across Branding, Customer Marketing, and Partner Marketing to ensure strong engagement, lasting value and drive business growth.

For us at Tally, brand marketing goes beyond visibility. It is about building trust, simplifying complexity, and championing businesses of all sizes. As Indias most loved business management software, Tally holds a unique position, one that blends deep legacy with contemporary relevance.

Key Principles
- Integrated Marketing: Leveraging all channels by maintaining uniformity of brand voice, visuals, and messaging.
- Customer Centricity: Placing the customer at the heart of all marketing efforts.
- Brand Stewardship: Custodian of Employer Branding.




- Marketing with purpose, not noise: Supporting business growth with value driven communication.

What You Will Own

In this role, you will oversee core marketing operations, including CRM (Salesforce) and marketing automation (Netcore), while managing workflows for digital campaigns and data flow, along with the marketing technical infrastructure spanning web tracking, attribution models, and GTM/GA4 systems. You will ensure data consistency and reporting across Digital Marketing stakeholders, lead structured performance reviews across verticals, and publish recommendations to improve campaign and process outcomes. Additionally, you will manage budget planning, spends, and goals in coordination with stakeholders, along with tools and vendor management to ensure timely execution and delivery.

Where Your Expertise Meets Our Future
- Solid analytical acumen with hands-on, working knowledge of GA4, Google Tag Mana

📌 Specialist - Digital Marketing (Contract) (Bengaluru)
🏢 Tally Solutions
📍 Bengaluru