Senior Copywriter – Ravel (Full time, On-site, Mumbai)
About Ravel
Ravel is a BSE-listed, performance-driven haircare brand. We don't run vanity campaigns and hope. Every creative we ship is measured on ROAS, CAC, and thumb-stop rate. If a copy doesn't convert, we kill it and write better. That's the job.
The Role
You will write the words that make our ads work, and run the engine that ships them. Scripts for video ads, copy for statics, hooks, headlines, offers, CTAs. This is pure direct response: your words have one job, to make people buy. You won't write blogs, brand manifestos, or Instagram captions for engagement. You'll write ads that go live on real budgets within days, and you'll see exactly how every line performs.
What You'll Do
- Do deep customer research: mine reviews, comments, support chats, competitor ads, and Reddit threads to find the exact words our customers use to describe their problems
- Write direct response ad scripts for UGC and video ads: hooks, story arcs, proof, CTAs, all built on research, not guesswork
- Write static ad copy, headlines,
and primary text variations for Meta
- Write landing page copy and advertorials when a campaign needs one
- Produce volume: multiple hook and angle variations per concept every week, because testing is the engine
- Read performance data (hook rate, CTR, ROAS) on your own copy and rewrite based on what the numbers say, not what you like
- The content pipeline end to end: weekly content plan, briefs to the editor, delivery schedule, and the testing calendar
Who Should Apply
- 3+ years writing paid performance copy, D2C or e-commerce preferred
- You've written ad copy or scripts that ran as paid ads and spent real money. Spec work doesn't count
- You do the research before you write. You know a great hook comes from a customer review, not a brainstorm
- We use AI tools. We don't ship unedited AI output. Your job is judgment, research and taste, and we'll see it in your samples
- You can write a hook
📌 Senior Copywriter (Mumbai)
🏢 Ravel
📍 Mumbai