PERFORMANCE MARKETING EXECUTIVE
Company:
Lavender Bakery & Desserts
Location:
Mumbai
Experience:
2–3 Years
Salary:
₹20,000 – ₹30,000 per month
Employment Type:
Full-Time
ABOUT THE ROLE
We are looking for a
Performance Marketing Executive
to join Lavender Bakery & Desserts and take ownership of our paid digital marketing campaigns. The ideal candidate should have hands-on experience managing performance campaigns and should be comfortable handling
monthly advertising budgets of ₹1 lakh or more
.
You will be responsible for planning, executing, monitoring and optimizing campaigns with a solid focus on generating measurable business results.
KEY RESPONSIBILTIES
- Plan and execute performance marketing campaigns across
Meta Ads and Google Ads
.
- Manage and optimize advertising budgets of
₹1 lakh+ per month
.
- Monitor campaign performance, CPL, CPA, ROAS, CTR, CPC, conversions and other key metrics.
- Develop and implement audience targeting, retargeting and remarketing strategies.
- Conduct A/B testing of creatives, audiences,
ad copies and campaign strategies.
- Work closely with the creative and marketing team to develop performance-driven ad creatives and campaigns.
- Identify opportunities to improve campaign performance and reduce acquisition costs.
- Track campaign performance and prepare regular reports with actionable insights.
- Analyse customer behaviour and campaign data to improve targeting and conversions.
- Manage campaign budgets effectively and ensure optimum utilization of ad spend.
- Stay updated with changes in Meta and Google advertising platforms, trends and best practices.
REQUIREMENTS
- 2–3 years of hands-on experience in Performance Marketing / Digital Advertising.
- Proven experience managing
₹1 lakh+ monthly advertising budgets
.
- Strong practical knowledge of
Meta Ads Manager and Google Ads
.
- Understanding of campaign objectives, audience targeting, retargeting and conversion optimization.
- Good knowledge of performance market
📌 Performance Marketing Executive (Mumbai)
🏢 KMWA
📍 Mumbai