Key Responsibilities

· Develop and execute digital marketing strategies aligned with e-commerce goals.

· Plan, run, and optimize performance marketing campaigns (Google Ads, Meta, Tik Tok, programmatic, marketplaces) to achieve ROAS, CAC, and revenue targets.

· Lead SEO initiatives: keyword strategy, on-page/off-page optimization, and content planning.

· Oversee CRM and retention activities including email, SMS, and automation workflows.

· Manage social media presence, content calendars, influencer partnerships, and community engagement.

· Monitor web analytics (GA4, Looker Studio) and generate performance insights and reports.

· Improve website conversion rates through CRO, A/B testing, and UX collaboration.

· Manage agency partners, freelancers, and coordinate with internal teams (creative, tech, merchandizing).

Pay: ₹50,000.00 - ₹70,000.00 per month

Application Question(s):
- How many years of experience you have with an e-commerce brand?
- Are you from Udaipur, if not? will you be able to relocate?
- What is your current and expected CTC?
- How many days of notice period you need to serve in your current organisation?

Work Location: In person

📌 Digital Marketing Manager (Udaipur)
🏢 Indian Institute of Organics
📍 Udaipur