We are looking for a creative and technically skilled Digital Marketing Specialist to strengthen our digital presence across all online platforms. The ideal candidate should have hands-on experience in content marketing (especially instagram), website management, SEO, performance tracking, and UI/UX optimization. This role requires someone who can combine marketing creativity with technical expertise to enhance customer engagement, improve website performance, and drive business growth.

Key ResponsibilitiesDigital Marketing
- Develop and execute digital marketing strategies aligned with business objectives.
- Plan and manage content calendars across social media, website, blogs, email marketing, and other digital channels.
- Coordinate campaigns for new product launches, seasonal collections, and promotional events.
- Monitor campaign performance and optimize based on analytics.

Content Marketing
- Create, edit, and oversee high-quality content for websites, blogs, newsletters, and social media.




- Ensure all content reflects the brand identity and maintains consistency in tone and messaging.
- Collaborate with designers, photographers, and merchandising teams to create engaging visual and written content.
- Implement SEO best practices to improve organic search visibility.

Website Management
- Manage and regularly update the company website.
- Coordinate product uploads, landing pages, banners, blogs, and content updates.
- Ensure website functionality, speed, security, and mobile responsiveness.
- Work closely with developers to resolve technical issues and implement recent features.

UI/UX Optimization
- Analyze customer journeys and website behavior to improve user experience.
- Recommend and implement improvements in navigation, page layouts, and conversion funnels.
- Collaborate with designers and developers to enhance website usability and aesthetics.
- Conduct A/B testing and optimize landing pages for better conversion rates.

Technical Digital Marketing
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📌 Digital Marketing Specialist (Kolkata)
🏢 Saroj Jalan
📍 Kolkata