Digital Marketing Associate

Company: KARCO | Karishma Marine Solutions Pvt. Ltd.

Location: Mumbai, Maharashtra

Experience: 2+ Years

Employment Type: Full Time

Department: Marketing

Work Mode: On Site

About KARCO

KARCO is a global leader in digital maritime training and competency solutions, committed to enhancing the skills, knowledge and competencies of seafarers worldwide.

Our culture is built on continuous learning, innovation, problem-solving, transparency and accountability. We deliver reliable, high-quality digital solutions that empower maritime professionals and shipping companies to build stronger, safer and more competent teams.

About the Role

We are looking for a Digital Marketing Associate to support KARCO’s digital growth across global markets.

The role will focus on SEO, website optimisation, social media, email marketing, organic lead generation, digital campaigns, analytics and AI enabled marketing.

Key Responsibilities
- Execute SEO and website optimisation activities including keyword research, on-page optimisation, competitor analysis,



internal linking and website updates
- Manage social media activities across LinkedIn, Instagram, X, Facebook and YouTube
- Plan social media calendars and coordinate with Studio & Content team
- Plan and execute email campaigns and newsletters
- Support organic lead generation and coordinate with the Business Development team
- Monitor website, SEO, social media and email performance
- Prepare regular performance reports and provide data driven recommendations
- Use AI tools for marketing research, analysis, ideation and workflow optimisation
- Stay updated with AI driven search, Generative Engine Optimisation (GEO) and emerging digital marketing trends

Skills & Qualifications
- Bachelor’s degree in Marketing, Digital Marketing, Mass Media, Business Administration or related field
- 2+ years of experience in Digital Marketing
- Positive knowledge of SEO, social media and email marketing
- Working knowledg

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