23 Aug
|
contactpoint 360
|
Bengaluru
23 Aug
contactpoint 360
Bengaluru
We are looking for a B2B Social Listening & Engagement Specialist with solid healthcare industry knowledge and exceptional written communication skills. The role will focus on identifying relevant healthcare industry conversations, engaging senior decision-makers with thoughtful and original insights, and identifying potential business opportunities through social listening and engagement.
The ideal candidate should understand healthcare operations, be confident engaging with senior executives, and have the ability to turn industry conversations into meaningful business interactions without resorting to generic or promotional messaging.
Key Responsibilities
- Monitor LinkedIn, X, healthcare publications, industry blogs, and professional communities for relevant conversations.
- Identify discussions involving:
o Health plans and payers
o Hospitals and health systems
o Pharmacies and PBMs
o Digital health companies
o Healthcare technology providers
- Identify and engage senior healthcare leaders, including CEOs, COOs, CIOs, VPs, and functional leaders across:
o Patient experience
o Member services
o Provider services
o Contact centers
o Claims and billing
o Revenue cycle management
o Healthcare operations
- Write original, insightful comments that demonstrate an understanding of the content and contribute a meaningful perspective, example, observation, or question.
- Respond to executives and other relevant stakeholders who engage with comments, keeping conversations active and meaningful.
- Track and document meaningful social interactions and engagement activity.
- Identify and flag:
o Operational challenges
o Outsourcing opportunities
o Leadership changes
o Business pain points
o Potential buying signals
o Emerging business needs
- Maintain accurate records of all meaningful engagement and identified opportunities.
Daily Performance Expectations
The successful candidate will be expected to consistently achieve the following:
- Review 80 to 10
📌 B Social Listening (Bengaluru)
🏢 contactpoint 360
📍 Bengaluru