1. Segment the market and identify potential direct clients, approach them and generate business through customized loan structure offerings that meet client requirements and also generate good margins for business 2. Deliver on sales targets for Business by building solid relationships in the DSA/ DST / Connector network 3. Carry out meetings and sales calls with prospective clients on a regular basis to source business 4. Drive faster TATs through effective loan sanctioning by building strong relationships with internal stakeholders in order to expand channel presence and customer base 5. Track and report on sales operations and productivity metrics, and work towards building a highperformance sales culture 6. Actively participate in initiatives and contests driven by business team 7. Customer centric approach to liasion better with customer