Company Description:
Parati Technologies is an AI-first technology company building innovative products across AI, SaaS, EdTech, and consumer technology, focused on turning emerging technologies into practical, scalable solutions.

Experience:
3–4 years

About the Role:

We are looking for a hands-on GTM Marketing Executive who has experience taking AI/SaaS products from 0 to 1. You will own product positioning, launches, campaigns, user acquisition, and growth across multiple products and customer segments.

Qualifications:
- 3–4 years of experience in GTM, Product Marketing, Growth Marketing, or Digital Marketing.
- Proven experience launching a new product from scratch.
- Experience with AI, SaaS, EdTech, B2C, or B2B products preferred.
- Strong understanding of product positioning, customer segmentation, growth, and digital marketing.
- Ability to simplify complex AI/technical products into compelling customer messaging.
- Strong analytical, communication, and execution skills.
- Comfortable working in a rapid-paced startup environment with multiple priorities.





Key Responsibilities:
- Build and execute
0-to-1 GTM strategies
for AI/SaaS products and features.
- Define
ICP, target segments, positioning, messaging, and use cases
.
- Plan and execute product launches and marketing campaigns across digital, social, email, WhatsApp, communities, and partnerships.
- Drive
user acquisition, activation, engagement, and conversion
through continuous experimentation.
- Create product marketing content including landing pages, campaigns, product stories, case studies, and social content.
- Conduct market and competitor research to identify growth opportunities.
- Work closely with
Product, Sales, Design, and Engineering
teams.
- Manage multiple products and campaigns independently, from strategy to execution.

Good to Have:

Experience with GenAI/LLMs, AI agents, Conversational AI, PLG, communities, influencer marketing, or performance marketing.

What Success Looks Like:

📌 Go-to-Market Marketing Executive – AI Products (India)
🏢 Parati
📍 India