We are looking for a
Marketing Specialist
to promote our software solutions and generate qualified leads from international markets, primarily the
US and Australia
.

Key Responsibilities
- Plan, execute, and optimize
Google Ads, LinkedIn Ads, Meta Ads
, and other paid campaigns.
- Drive qualified
B2B leads
for our software solutions and services.
- Research target audiences, competitors, keywords, and international markets.
- Monitor campaign performance, CPL, conversions, and ROI.
- Support website, social media, email, landing page, and marketing content.
- Handle basic
SEO, keyword research, and on-page optimization
.
- Develop clear marketing messages for software products and solutions.
- Track marketing performance and provide regular insights.

Requirements
- 2–4 years of experience in
Digital Marketing / Performance Marketing
,



preferably in IT, SaaS, or software.
- Solid hands-on experience in
paid advertising and lead generation
.
- Working knowledge of
Google Ads, LinkedIn Ads, Meta Ads, SEO, GA4, content, and email marketing
.
- Good understanding of B2B marketing and international audiences.
- Strong analytical, communication, and content-writing skills.
- Ability to understand software solutions and market them effectively.
- Experience targeting
US/Australian markets
is an advantage.

Ideal Candidate:
A hands-on marketer who can independently manage campaigns, generate leads, analyze performance, and contribute across overall digital marketing.

📌 Marketing Specialist (Vadodara)
🏢 BlueBox Infosoft
📍 Vadodara