ABOUT THE ROLE

We are looking for a results-driven Marketing Skilled with strong Performance Marketing expertise and prior experience in B2C consumer internet, marketplaces, fintech, proptech, subscription, travel, healthcare, education, or service-led platforms. You will own the full performance marketing funnel — from user acquisition to retention — and drive measurable growth across paid and organic channels.

KEY RESPONSIBILITIES

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Plan, execute, and optimize paid marketing campaigns across paid and organic channels (Google Ads, Meta Ads, YouTube, and the like).

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Drive qualified leads, customer acquisition, and revenue growth through performance-focused campaigns.

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Manage campaign budgets and continuously improve KPIs such as CPL, CAC, ROAS, and conversion rates.

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Develop audience targeting strategies, remarketing campaigns, and conversion funnels.

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Monitor, analyze, and report campaign performance using analytics and tracking tools.

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Conduct A/B testing of creatives, landing pages, and ad copies to maximize campaign effectiveness.

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Collaborate with content, design, and sales teams to improve lead quality and customer journeys.

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Analyze user behaviour and identify opportunities to improve growth metrics.

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Work with marketing automation and lifecycle platforms to improve user journeys.

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Build dashboards and reporting frameworks to track growth performance.

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Leverage AI tools and automation to increase marketing effectiveness.

REQUIREMENTS

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6–10 years of experience in Growth, Performance Marketing, User Acquisition, Product Growth, or Consumer Marketing within high-growth B2C businesses.

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Experience in consumer internet, marketplaces, fintech, proptech, subscription, travel, healthcare, education, or service-led platforms preferred.

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Strong understanding of acquisition, activation, retention, funnel analytics, cohort analysis, attribution, and growth metrics.

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Hands-on experience with analytics platforms such as M

📌 Growth Marketing Manager (Gurugram)
🏢 PROPEQUITY
📍 Gurugram