Role & responsibilities
- Manage CRM and retention campaigns across Email, WhatsApp & SMS.
- Drive customer retention by improving Repeat Purchase Rate, AOV, Prepaid Order Share and Customer LTV.
- Plan and execute monthly CRM calendar aligned with promotions & launches .
- Coordinate with design & copy teams for campaign creatives.
- Build and optimize automated lifecycle journeys such as Welcome, Abandoned Cart, Winback, Cross-sell & Post-Purchase .
- Implement targeted retention campaigns and personalized offers to increase repeat business.
Preferred candidate profile
- 3+ years of experience in CRM, Retention Marketing or Marketing Automation.
- Hands-on experience in e-commerce / D2C / retail setting.
- Strong experience in lifecycle marketing, customer segmentation and automated campaigns.
- Experience in Email, WhatsApp & SMS campaigns.