Job Role: Performance Marketing

Job Location: Hyderabad

Experience: 4 to 6 years with any Hospitals/Healthcare Chains/Diagnostics

Job Summary

We are looking for an experienced Senior Performance Marketing Executive with 4–6 years of hands-on experience in healthcare performance marketing to manage and optimize Google Ads and Meta Ads campaigns. The candidate should have proven expertise in driving qualified leads, improving campaign performance, implementing conversion tracking, and maximizing ROI across multiple hospital branches and specialties.

Key Responsibilities

Performance Marketing
- Independently manage Google Ads and Meta Ads accounts for multiple hospital branches and specialties.
- Plan, launch, and optimize paid campaigns across Google Search, Performance Max, Display, YouTube, Demand Gen, and Meta Lead Generation campaigns.
- Ensure campaigns meet lead generation, CPL, CPA, and ROAS targets.
- Manage and optimize monthly advertising budgets effectively.

Campaign Optimization
- Monitor campaign performance daily and implement optimization strategies.




- Perform keyword research, search term analysis, and competitor benchmarking.
- Optimize bids, budgets, audiences, placements, ad copies, and creatives.
- Implement negative keywords and audience exclusions to improve lead quality.
- Scale high-performing campaigns while maintaining efficiency.

Google & Meta Ads Management
- Build campaign structures from scratch based on business objectives.
- Create and optimize Responsive Search Ads, Performance Max, Demand Gen, Display, and YouTube campaigns.
- Manage Meta campaigns including Lead Generation, Conversion, Traffic, Engagement, and Remarketing.
- Develop Custom Audiences, Lookalike Audiences, and Retargeting campaigns.
- Conduct A/B testing of creatives, ad copies, audiences, and landing pages.

Tracking & Analytics
- Configure and manage:
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Google Ads Conversion Tracking
- Meta Pixel
- Enhance

📌 Performance Marketing Executive (Hyderabad)
🏢 Ankura Hospital For Women & Children, Hyderabad
📍 Hyderabad