Position:
Manager – SEO & Website Marketing

Location:
Kolkata

Employment Type:
Full time

Experience Range:
4 – 8 Years

Job Summary

We are seeking a highly analytical and performance-driven SEO Manager to lead the

organic growth agenda across all brand portfolios. The role will be responsible for

developing and executing comprehensive SEO strategies spanning Technical SEO,

Content SEO, On-Page SEO, and Off-Page SEO to drive sustainable growth in organic

traffic, search visibility, customer acquisition, and revenue. The ideal candidate should

possess a solid understanding of search algorithms, content strategy, website

architecture, and digital analytics, with the ability to collaborate across internal teams

and external agency partners to deliver measurable business outcomes.

Roles & Responsibilities

SEO Strategy & Growth

• Develop and own the end-to-end SEO roadmap for all Manyavar brands, aligning

organic growth objectives with overall business and marketing goals.

• Define quarterly and annual SEO growth plans focused on traffic, rankings,

conversions,



and revenue.

• Identify emerging SEO trends, algorithm updates, and industry best practices to

maintain competitive advantage.

• Conduct regular competitor benchmarking and search landscape analysis to

uncover growth opportunities.

Technical SEO

• Lead technical SEO initiatives to improve website crawlability, indexation, site

architecture, page experience, Core Web Vitals, and overall search performance.

• Partner with Product, Technology, and Engineering teams to implement SEO

best practices during new feature launches, website migrations, and platform

enhancements.

• Conduct periodic technical audits and ensure timely resolution of SEO-related

issues.

Content & On-Page SEO

• Develop content strategies aligned with user intent, search demand, and

business priorities.

• Collaborate with content, merchandising, and marketing teams to build SEO-led

content calendars and scalable co

📌 Manager - SEO & Website Marketing (Kolkata)
🏢 Vedant Fashions Limited - Manyavar-Mohey
📍 Kolkata