Job Role: Digital Marketing Executive – Google Ads / Performance Marketing

Job Description
- Plan, execute, optimize, and scale Google Ads campaigns for real estate projects.
- Generate high-quality real estate leads while maintaining cost-effective campaigns.
- Manage campaign budgets and optimize performance to improve ROI and ROAS.
- Monitor campaign performance and implement data-driven optimization strategies.
- Continuously work toward reducing Cost Per Lead (CPL) and improving lead quality.
- Analyze campaign data and prepare weekly and monthly performance reports.
- Conduct keyword research, competitor analysis, and audience targeting.
- Optimize landing pages to improve conversion rates.
- Work independently to achieve defined performance and lead-generation targets.

Key Responsibilities
Google Ads Campaign Management:
- Plan and manage Google Search Campaigns.
- Set up and optimize Display Campaigns.
- Manage Performance Max (PMax) campaigns.
- Scale successful campaigns while maintaining lead quality and target CPL.
- Manage advertising budgets effectively.





Conversion Tracking & Analytics
- Set up and maintain conversion tracking using Google Tag Manager (GTM).
- Configure and monitor Google Analytics 4 (GA4).
- Track campaign conversions and user behaviour.
- Analyze marketing data to identify optimization opportunities.

Lead Generation & Optimization
- Develop strategies to generate quality leads for real estate projects.
- Monitor lead quality and campaign performance.
- Optimize keywords, audiences, advertisements, and bidding strategies.
- Reduce CPL while improving lead quality and conversion rates.
- Optimize landing pages for better campaign performance.

Required Skills
- Google Search Campaigns
- Google Display Campaigns
- Performance Max (PMax)
- Google Tag Manager (GTM)
- Google Analytics 4 (GA4)
- Conversion Tracking
- Landing Page Optimization
- Budget Management
- Lead Generation Strategy
- Keyword Research
- Competitor Analysis
- Analy

📌 Digital Marketing Executive (Hyderabad)
🏢 JobTrade
📍 Hyderabad