Primary Roles & Accountabilities
- ## Deliver Secondary Value target by developing market in the assigned territory
- ## Add new outlets which should contribute to achieving annual volume/value targets
- ## Drive Cooler / rack productivity by planning deployments/redeployments of resources based on Cooler/Rack governance protocols
- ## Increase the Unique SKU count in the outlet and ensure chilled Product range availability
- ## Achieve trade spends productivity targets
- ## Conduct periodic Distributor health check to identify and trouble shoot issues for effective Distributor Management
- ## Coach CEs through Work *with and One on One & Training
- ## Monitor progress against the plan in the Weekly Commitment Meetings and Monthly planning meetings , using tools like Execution planner

Skill/Attributes/Work Experience:
- Strong Leadership skills, experience managing larger teams




- Towering strength in Sales Operation and a passion for Market Execution
- Robust Inter-personal skills to build strategic wiring with Distributors /Customers
- Customer Centric mentality and approach to conducting business
- Strong Commercial experience ( Sales, GTM, Marketing, Finance)
- Excellent collaboration skills to effectively represent the needs of the territory while partnering with region leaders
- Strong financial skills to drive / evaluate impact of various business levers
- Analytical skills – able to analyse events / data to optimize performance
- Natural inclination to build capability / Be the Head Coach for the unit team
- Well versed in Sales Force Automation

📌 Area Sales Manager (Bijnor)
🏢 Varun Beverages
📍 Bijnor