Job Description – Social Media & Performance Marketing Executive

Company: SmartFin CFO Pvt. Ltd.
Position: Social Media & Performance Marketing Executive
Location: Okhla Phase III, New Delhi
Salary: ₹25,000 – ₹30,000 per month
Experience: 1–3 Years

About the Role

We are looking for a creative and performance-driven Social Media & Performance Marketing Executive who can manage the company’s social media presence as well as execute and optimize paid advertising campaigns across Meta and Google.

Key Responsibilities

Social Media Management
- Manage company social media accounts including Instagram, Facebook, LinkedIn, and YouTube.
- Plan and execute weekly/monthly social media content calendars.
- Create engaging posts, reels, stories, captions, and other social media content.
- Monitor social media trends, competitors, and industry updates.
- Develop strategies to increase reach, engagement, followers, and brand awareness.
- Respond to comments, messages, and audience interactions professionally.
- Coordinate with the design/content team for creatives and campaigns.




- Track social media performance and prepare regular reports.

Meta & Google Ads
- Create, manage, and optimize Meta Ads campaigns through Facebook and Instagram.
- Plan and execute Google Ads campaigns based on business and lead-generation objectives.
- Manage campaigns for lead generation, conversions, traffic, and brand awareness.
- Conduct basic audience research and targeting.
- Manage retargeting and remarketing campaigns.
- Monitor and optimize advertising budgets and campaign performance.
- Analyze key performance metrics such as CPC, CPM, CTR, CPL, Conversion Rate, and ROAS.
- Identify opportunities to improve campaign performance and reduce cost per lead/conversion.
- Conduct basic A/B testing of ad creatives, copy, audiences, and campaigns.
- Monitor campaign performance and prepare regular Meta Ads and Google Ads reports.

Required Skills
- Hands-on experience with Meta Ads Manager.
- Valuable

📌 Social Media Executive (Delhi)
🏢 Smartfin CFO
📍 Delhi