KEY RESPONSIBILITIES
- Own SEO and GEO (generative engine optimization) performance for the company and support cross-sell SEO needs across other company brands.
- Drive organic visibility through content, technical health, structured data, and local presence and report results and strategy to leadership monthly.
- Content strategy & creation: plan, write/edit, and optimize on-site content to improve SEO and GEO performance across product and cross-sell brand pages.
- Conduct technical SEO audits and reports on a quarterly-to-annual cadence; identify and drive fixes for crawlability, indexation, and site health issues.
- Structured data & site architecture: implement and maintain schema markup; build and optimize additional landing pages to support organic growth.
- Google Business Profile: own monthly GBP updates — posts, listing accuracy, Q&A;, and review management.
- Reporting: deliver a monthly performance and strategy report





QUALIFICATIONS
- 3+ years hands-on SEO experience, ideally in SaaS or a multi-brand workplace.
- Proficiency with GSC, GA4, and a technical SEO platform (SEMrush, Ahrefs, or similar).
- Working knowledge of schema/structured data implementation and technical audits.
- Strong content writing/editing skills; understands E-E-A-T and on-page optimization.
- Familiarity with GEO / AI-search optimization (ChatGPT, Perplexity, AI Overviews) a plus.
- Must be fluent with English communication.
- Must work in EST hours.

SUCCESS METRICS
- Organic traffic and keyword ranking growth across product and cross-sell pages.
- Technical site health score and time-to-resolution on audit findings.
- GBP engagement , On-time delivery, Reports

📌 SEO & GEO Specialist (Vadodara)
🏢 AppleTech
📍 Vadodara