Job Description

Position Title:
Performance Marketing Executive

Location:
Ahmedabad (in-office) or Remote

Joining:
Immediate

Social Sherpa is a full-service creative and growth agency based in Ahmedabad, working with 150+ clients globally across social media, branding, websites, production, SEO, and PR.

Role Overview:

Social Sherpa is looking for a Performance Marketing Executive who can do more than just run ads someone who can own performance, lead strategy, guide the team, and drive measurable outcomes across Google and Meta. You'll manage performance marketing across our client portfolio, taking ownership of strategy, execution, optimization, reporting, and team direction for paid campaigns across Google and Meta.

What you'll do:
- Plan, launch, and optimize paid campaigns across Google Ads (Search, Display, YouTube, PMax) and Meta Ads (Facebook, Instagram)
- Own the full funnel from audience research and campaign architecture to budget pacing, A/B testing, and scaling what works
- Brief and direct the creative team on what ad creatives, hooks,



and formats are needed based on campaign objectives and platform best practices
- Set up tracking, pixels, conversions, and attribution correctly across platforms
- Track metrics such as CTR, CPC, CPL, CPA, ROAS, and conversions.
- Present performance reports to clients with clear insights and next steps
- Stay sharp on platform updates, current ad formats, and emerging channels

What you bring:
- Strong grasp of campaign structure, bidding strategies, audience targeting, and creative testing frameworks
- Comfortable making creative decisions you know what kind of ad will work before you brief the designer
- Experience managing monthly ad spends across multiple clients/accounts
- Working knowledge of GA4, Meta Pixel, conversion APIs, and basic attribution
- Clear communication: You can explain performance to clients without jargon

Key Performance Indicators (KPIs):
- ROAS / ROI: Ability to drive profitable and measura

📌 Performance Marketing Executive (Ahmedabad)
🏢 Social Sherpa
📍 Ahmedabad