Designation: Demand Planning Manager

Location: Ahmedabad

Key Responsibilities -

1. Demand Forecasting & Planning
- Develop SKU-level demand forecasts using statistical models, historical data, and market inputs.
- Incorporate sales trends, seasonality, promotions, and current product launches.
- Continuously improve forecast accuracy and reduce bias.

2. FSNE (Fast, Slow, Non-Moving, Excess) Management
- Monitor and classify inventory across FSNE buckets.
- Drive actions to reduce slow-moving and excess inventory.
- Collaborate with Sales & Marketing to liquidate non-moving stock.
- Work with supply planning to prevent overstocking and obsolescence.

3. S&OP; Process Management
- Own demand inputs into the monthly S&OP; cycle.
- Align cross-functional stakeholders on demand plans.
- Highlight risks, opportunities, and demand assumptions.
- Ensure demand plans are aligned with financial and supply plans.

4. Data Analysis & Insights
- Track forecast accuracy (MAPE, bias) and identify root causes.
- Analyze category trends, consumer behavior, and channel performance.




- Provide actionable insights for business decision-making.

5. Stakeholder Collaboration
- Partner with Sales, Marketing, Finance, and Supply Planning teams.
- Integrate GT, MT, and D2C demand drivers into planning.
- Support business teams with demand-related insights and reports.

6. Inventory & Service Level Optimization
- Ensure high service levels while controlling inventory costs.
- Reduce stockouts and avoid excess inventory situations.
- Monitor inventory health metrics and recommend corrective actions.

7. New Product Planning (NPD)
- Create initial forecasts for new launches in personal care categories.
- Track performance vs plan and refine assumptions post-launch.

Key Performance Indicators (KPIs)
- Forecast Accuracy (MAPE & Bias)
- FSNE Inventory Reduction (especially Slow/Non-Moving/Excess)
- Service Levels / Fill Rate
- Inventory Turns & DOI
- Demand Plan Adherence

Qualifications & Experien

📌 Manager - Demand Planning (Ahmedabad)
🏢 Marico
📍 Ahmedabad