Company Description:

Acepoint Media is a global performance advertising agency that helps businesses acquire more customers and scale revenue with data-driven campaigns. We partner with brands across multiple industries to deliver high-impact creatives, cutting-edge strategies, and measurable results.

Role Description:

We are hiring a Creative Strategist to own the full creative process - from avatar development to brief writing, performance analysis, and iteration planning. This is a full-time remote role, reporting directly to the CMO.

This role is not about making ads look good. It is about understanding why ads work, testing hypotheses systematically, and building a creative system that compounds performance over time. You will not do any editing - that part sits with our design team. Everything else in the creative process is yours to own.

Key Responsibilities:
- Research customer avatars, pain points, and competitor ad angles
- Write structured creative briefs with clear hypotheses and defined test variables
- Direct designers on hook direction, tone, visual approach,



and ad structure
- Write scripts and ad copy as required
- Analyse creative performance data via reporting tools.
- Extract specific, actionable insights from test results
- Plan and prioritise weekly test batches using the single-variable testing principle
- Build iteration plans from winning creatives

Qualifications:
- 3-5 years of experience in creative strategy or a related field
- Solid understanding of direct response advertising - hooks, avatars, angles, CTAs
- Analytical mindset - able to read data and form a clear next hypothesis
- Excellent written English - your briefs must be clear and unambiguous
- Organised and process-driven - you maintain systems, not just produce one-off work
- We are open to training the right person - attitude and thinking matter more than job title history

Compensation & Benefits:
- Salary: INR 35,000 - 70,000 / month based on skills and experience
- W

📌 Ad Creative Strategist (India)
🏢 AcePoint Media
📍 India