We are an established organization running both B2B and B2C business lines, looking for a results-driven Digital Marketing Executive who can bridge the gap between marketing efforts and sales outcomes across both segments. This role is ideal for someone who thinks in terms of leads, conversions, and revenue — not just impressions and likes — and who understands that a B2B decision-maker and a B2C consumer need very different funnels, messaging, and sales cycles. You'll own the digital funnel end-to-end for both audiences: attracting the right people, nurturing them appropriately, and handing over sales-ready leads to the relevant sales team.

Role & Responsibilities

Lead Generation & Sales Support (B2B + B2C) Plan and execute digital campaigns across channels suited to each segment — LinkedIn Ads and Google Search/SEM for B2B; Meta Ads, Google Display, and marketplace/app campaigns for B2C Work closely with both the B2B (enterprise/institutional) sales team and B2C (retail/consumer) sales team to understand buyer personas, sales cycles, objections, and close-rate data,



and refine targeting accordingly Set up and manage separate CRM/marketing automation workflows for B2B (longer nurture sequences, account-based marketing, sales handoff) and B2C (shorter funnels, cart/inquiry recovery, promotional triggers) Track leads from click to closed-deal for both segments, reporting cost-per-lead and cost-per-acquisition separately given their different sales cycle lengths and deal values Campaign Management Manage paid campaigns across Google, Meta, LinkedIn, and other relevant platforms, tailoring channel mix, budget allocation, and messaging by segment Run SEO/SEM initiatives to drive organic and paid traffic growth for both institutional/enterprise search intent and consumer search intent Plan and execute segmented email marketing campaigns — relationship-building and case-study driven for B2B; promotional and retention-driven for B2C A/B test landing pages, ad creatives,

📌 Digital Marketing (Gurugram)
🏢 A & S COMPUTER SERVICES
📍 Gurugram