Job Summary:
- Implement the strategy to setup and develop the IMF Channel in the designated territory. Setup and manage a pool of 10-15 Insurance Marketing Firms managing a revenue stream of around 2 cr.

Key Responsibilities/ Key Deliverables:
- Understand the IMF regulation, value proposition & registration process
- Independently implement the IMF acquisition plan in the territory
- Identify potential leads and sources for prospective IMFs, coordinate with HO for referred leads
- Connect with prospects & organize seminars for IMF acquisition
- Ensure conversion of leads through effective pitch of IMF value proposition
- Ensure quality of IMFs in sync with desired profile
- Enable the setup of IMF of agreed prospects
- Understand all regulatory requirements and manage the IMF registration process with IRDA
- Oversee technology support to enrolled IMF’s
- Ensure seamless contracting of IMF’s with Max Life
- Manage performance of setup IMF’s in steady state
- Develop understanding of products & coach IMF staff on product USP’s




- Implement a performance management and rewards system
- Drive IMF profitability through improving productivity of IMF’s sellers & controlling cost of sales
- Provide marketing, training and operational support to IMF’s
- Manage attrition of IMF’s through revival or replacement
- Drive quality of business sourced from IMF’s
- Ensure right product mix and control key quality measures such as leakage and persistency

Measures of Success:
- IMF Acquisition
- Revenue
- IMF Activity & Retention
- Quality of Business

Job Specifications:
- Educational Background: Preferably a graduate
- Work Experience: At least 5-6 years of experience in Sales & Distribution, Key Account Management

Additional Information (Optional):
- Key Relationships
- Nature of the Role
- Presence
- Commercial Aspect
- Cross Functional Skills

if anyone interested can share their resume at [email protected]

📌 Urgent Opening For Area Manager | IMF Vertical (Bengaluru)
🏢 Axis Max Life Insurance
📍 Bengaluru