Job Description – PPC Specialist
Lead Generation | International Travel – US Process

Company:
Assistara Global Service Ltd.

Location:
Sector 136, Noida

Experience:
Minimum 6 Years

Process:
International Travel – US Market

Employment Type:
Full-Time

Job Summary

Assistara Global Service Ltd. is seeking an experienced
PPC Specialist
with robust expertise in
lead generation through Pay-Per-Click (PPC) campaigns
for the US International Travel market. The candidate will be responsible for planning, executing, optimizing, and managing PPC campaigns to generate high-quality travel leads and maximize campaign performance and ROI.

Key Responsibilities
- Plan, create, launch, and manage
PPC campaigns targeting the US International Travel market
.
- Develop effective paid search strategies to generate high-quality and relevant travel leads.
- Manage campaigns across platforms such as
Google Ads, Bing Ads, and other relevant paid advertising platforms
.
- Conduct keyword research, competitor analysis, audience targeting, and search-term analysis.




- Create and optimize ad copies, landing pages, and campaign structures to improve lead generation.
- Monitor key campaign metrics including
CPC, CTR, CPL, conversion rate, lead quality, and ROI
.
- Continuously optimize bids, keywords, budgets, ad groups, and targeting to improve campaign performance.
- Identify negative keywords and eliminate irrelevant traffic to improve lead quality.
- Track and analyze campaign performance and prepare regular performance reports.
- Work closely with the sales and travel operations teams to ensure generated leads meet business requirements.
- Analyze lead quality and conversion data to improve PPC strategies and campaign effectiveness.
- Manage PPC budgets efficiently while maintaining desired CPL and ROI.
- Stay updated with changes in paid advertising platforms, search trends, and digital marketing practices.
- Develop strategies to increase
lead volume, lead quality, and conversion oppor

📌 Ads-PPC Executive U.S Travel (Noida)
🏢 Assistara
📍 Noida