Job Description – SEO & Digital Marketing Executive

Company: The Leather Laundry

Location: Mayur Vihar Phase 1, Delhi

Department: Digital Marketing

Employment Type: Full-Time

About the Role

The Leather Laundry is looking for a SEO & Digital Marketing Executive responsible for improving the company’s online visibility, organic search rankings, website traffic, lead generation, and digital advertising performance.

The candidate will manage complete SEO activities, including On-Page SEO, Off-Page SEO, Technical SEO, Local SEO, content optimization, Google Ads, Meta Ads, keyword research, analytics, reporting, and performance optimization.

The ideal candidate should have a solid understanding of search engine optimization and paid digital marketing, along with the ability to plan and execute campaigns independently.

Key Responsibilities

1. Search Engine Optimization (SEO)

* Develop and execute the overall SEO strategy for The Leather Laundry.

* Conduct comprehensive keyword research based on search volume, competition, user intent, services, and business objectives.





* Identify keywords for leather cleaning, handbag restoration, shoe restoration, luxury bag repair, leather repair, restoration services, and related services.

* Monitor Google search rankings and identify opportunities for improvement.

* Conduct regular SEO audits and implement recommendations.

* Analyze competitors and identify gaps in their SEO strategy.

* Improve organic traffic, rankings, visibility, and qualified leads.

2. On-Page SEO

* Optimize website pages for targeted keywords and search intent.

* Optimize:

* Page titles

* Meta titles

* Meta descriptions

* H1, H2, and H3 headings

* URLs

* Image alt text

* Internal links

* Content structure

* Keyword placement

* Identify pages with poor rankings, low traffic, or low conversion rates and optimize them.

* Improve website content for both search engines and users.

* Implement internal linking strate

📌 Search Engine Optimization Specialist (Patparganj)
🏢 The Leather Laundry
📍 Patparganj