Job Description: Digital Marketing Executive

Company: Chanakya Business School
Job Title: Digital Marketing Manager
Location: Calicut
Employment Type: Full time
Experience: 3–5 years
Department: Marketing

About Chanakya Business School

Chanakya Business School is an education-focused institution committed to providing students with quality learning, industry exposure, and career-oriented development. We are looking for a creative and performance-driven Digital Marketing Executive to strengthen our online presence and support student admissions and brand growth.

Job Summary

The Digital Marketing Executive will be responsible for planning and executing digital marketing activities across social media, search engines, websites, email, and other online platforms. The role will focus on increasing brand visibility, generating qualified leads, engaging prospective students, and supporting the admissions team through effective digital campaigns.

Key Responsibilities
- Develop and execute digital marketing strategies aligned with the institution's marketing and admissions goals.




- Manage and grow social media platforms such as Instagram, Facebook, LinkedIn, and YouTube.
- Create engaging content including posts, reels, videos, blogs, creatives, and promotional campaigns.
- Plan, launch, and optimize paid advertising campaigns through Google Ads and Meta Ads.
- Monitor campaign performance, lead generation, conversion rates, and marketing ROI.
- Conduct keyword research and implement basic SEO strategies to improve website visibility.
- Coordinate with content creators, designers, photographers, and external agencies when required.
- Maintain and update website content, landing pages, and promotional information.
- Develop email, WhatsApp, and other digital communication campaigns for prospective and existing students.
- Track leads generated through digital channels and coordinate with the admissions/sales team for follow-up.
- Analyze competitors, market trends, and

📌 Digital Marketing Manager (Kozhikode)
🏢 Chanakya Business School
📍 Kozhikode