Job description:

SEO Specialist

Company: Professor Academy
Location: Kappalur, Madurai, Tamil Nadu
Job Type: Full-time | On-site
Experience: 24 years
Salary: 25,000 - 40,000/month, based on experience and skills

About the Role

Professor Academy is looking for a technically solid and results-oriented SEO Analyst to manage and grow our organic search presence across traditional search engines and emerging AI-powered search platforms.

The ideal candidate must have strong hands-on experience in SEO, AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) and should be currently based in Madurai.

Key Responsibilities
- Develop and execute SEO strategies to increase organic traffic, rankings and leads.
- Perform Technical SEO, On-Page SEO, Off-Page SEO and Local SEO.
- Conduct keyword research, keyword mapping, search intent and competitor analysis.
- Optimize WordPress websites, landing pages, course pages and blogs.
- Manage Google Search Console, GA4, Google Analytics, SEMrush/Ahrefs and Screaming Frog.
- Improve Core Web Vitals, page speed, indexing,



crawlability, internal linking, schema and structured data.
- Develop AEO strategies for Featured Snippets, People Also Ask, FAQ and conversational search.
- Develop GEO strategies for AI-powered search and generative platforms.
- Optimize content for Google AI Overviews, ChatGPT, Gemini, Perplexity and AI search visibility.
- Build topical authority, entity relevance and high-quality content signals.
- Conduct content gap analysis and competitor SEO analysis.
- Plan and execute ethical link-building and backlink strategies.
- Work with the WordPress, content, social media and digital marketing teams.
- Track organic traffic, rankings, CTR, leads and conversions and prepare SEO reports.

Required Skills

SEO:
Technical SEO | On-Page SEO | Off-Page SEO | Local SEO | Keyword Research | Keyword Mapping | Search Intent | Competitor Analysis | Link Building | Content SEO

AEO:
Answer Engine Optimizatio

📌 SEO Specialist (Madurai)
🏢 Professor Academy
📍 Madurai