BTL Marketing role

Key Responsibilities:
- Plan and execute
BTL marketing campaigns
to generate qualified leads through
corporate sessions, PSU tie-ups, school and college engagements, and society activation events.
- Organize and manage
health camps, financial awareness drives, and community engagement activities
to strengthen local market presence.
- Collaborate with
sales teams
to align event objectives with
lead targets and business outcomes.
- Identify new
partnership opportunities
with corporates, institutions, and local associations to expand lead pipelines.
- Coordinate with
vendors, agencies, and internal departments
for event execution, branding setup, and post-activity reporting.
- Track performance metrics, maintain data of leads generated, and submit detailed
activity reports and ROI analysis.
- Ensure all activities comply with
brand guidelines
and deliver a consistent brand experience.

Requirements:
- MBA in Marketing
or equivalent qualification.
- 3-5 years of experience
in BTL marketing,



event management, or lead-generation roles.
- Candidates from
Banking, Mutual Fund Distributor companies, or Financial Broker Firms
will be
preferred.
- Positive knowledge of local South Indian languages
is mandatory.
- Proven ability to manage multiple on-ground marketing activities simultaneously.
- Excellent
communication, negotiation, and stakeholder management
skills.
- Strong
analytical skills
to track performance, ROI, and lead quality.

Preferred Attributes:
- Hands-on experience in
corporate activations, tie-ups, and engagement marketing.
- Creative approach to
event ideation
and
local audience engagement.
- Proactive, energetic, and
target-driven
personality.
Role & responsibilities

Interested candidate can share their resume on
[email protected]

Location- Pune & Kolkata

CTC- ( 5 LPA- 9 LPA)

Regards

Sonam Singh

📌 Asst Manager- Marketing( BTL) (Pune)
🏢 Bajaj Capital
📍 Pune