Position Title
: Territory Sales in charge

Function
: Sales

Key Stakeholders
- Internal: Sales Admin, Depot, Quality
- External: AW & AWSM, Retailers, Wholesalers (W/S)

Educational Qualification:
Graduate

Desired Competencies
- Market Execution, Business Development, Channel Partner Management, Selling & Negotiation

Key Responsibilities
- Ensure achievement of secondary sales targets
- Setting objectives for AW
- Breaking objectives for AWSM (beat-wise)
- Ensure communication of objectives to AW
- Periodic tracking of objectives
- AW Management
- Align, support & motivate AW to meet business objectives
- Ensure adequate infrastructure & systems
- Act as a commercial interface between AW & BIL
- Coach, manage & evaluate AWSM performance
- Coach AWSM on BIL best practices & WOW
- Train AWSM on the Sales Call Process
- Evaluate their performance Periodically
- Provide on-the-job support/guidance for addressing territory-specific issues
- Ensure adequate service level in market & build business in existing & recent outlets
- Ensure adequate servicing at dealer points




- Maintain relations with existing dealers
- Increase the depth and width per dealer
- Prospect new outlets
- Perform activations as per decided by ASM
- Execute visibility implementation & Merchandizing
- Ensure adherence to plan-o-gram
- Ensure execution of primary & secondary Merchandizing
- Ensure execution of Visibility Implementation
- Implement launch of new consumer promos/trade schemes & new products
- Operationalize new products through communication & sampling
- Effectively communicate schemes to AWSM to ensure the right sell-in at the dealer point
- Track & review the performance of new products/schemes
- Market Intelligence
- Collect & report required market information on competitor activities like promotions (trade & consumer), service day, off-take, prices, new launches, visibility, etc.
- Maintain records & systems
- PJP data
- MIS reporting
- Ensure the Hub of UDAAN
- Represent Britannia

📌 Area Sales Executive (Ludhiana)
🏢 Britannia Industries
📍 Ludhiana