23 Aug
|
Sweet Karam Coffee
|
Bengaluru
23 Aug
Sweet Karam Coffee
Bengaluru
Role Overview
The Growth Manager will own the end-to-end growth strategy and execution for Amazon (Vendor Central/Seller Central) and support other marketplace ecosystems. This is a highly analytical, data-driven role focused on driving sustainable business growth through marketplace optimization, advertising excellence, and strategic business insights.
The role requires a robust understanding of Amazon's ecosystem, with a primary focus on scaling performance through Amazon Ads, improving organic discoverability, optimizing catalog and A+ content, and leveraging data to influence business decisions. The Growth Manager will collaborate closely with cross-functional teams and Amazon stakeholders to maximize marketplace performance.
Key Responsibilities
1. Platform Optimization (60% Focus)
- - Amazon Ads Ownership: Direct, optimize, and scale Amazon Ads campaigns (Sponsored Products, Brands, Display, and Video) with full ownership of efficiency.
- Organic & Visual Search: Own listing conversion rates by continuously updating, A/B testing, and optimizing titles, bullet points,
backend keywords, and A+ content.
- Catalog Architecture: Proactively manage listing hygiene, fix suppressed listings, improve Brand Store layouts, and elevate overall catalog health scores.
- Traffic & Conversion Scaling: Execute algorithmic strategies to boost search rankings, improve Click-Through Rates (CTR), and maximize Detail Page View (DPV) conversion rates.
2. Advanced Data Analytics & Business Intelligence
- - Dual Data Focus: Read, merge, and derive actionable strategy from both commercial metrics (sales, glance views) and operational metrics (inventory turns, fill rates).
- Ad Metric Mastery: Critically evaluate and optimize financial efficiency using ad-specific levers including ROAS, ACOS, TACOS, and Share of Voice (SOV).
- Inventory & Ops Audit: Constantly monitor purchase orders, replenishment cycles, appointments, and Amazon chargebacks/deductions to preserve margin.
- Predic
📌 Growth Manager (Bengaluru)
🏢 Sweet Karam Coffee
📍 Bengaluru