Location Name:
Pune Corporate Office - Mantri

Job Purpose
Drive customer acquisition and growth for digital lending products by executing data-driven performance marketing campaigns powered by Consumer AI, first-party data, and intelligent targeting.

Own end-to-end campaign execution — from setup, testing, optimization, and funnel tracking to measurable business outcomes across App and Web.

Duties And Responsibilities
Key Responsibilities

Campaign Management (Primary Focus)
- Plan, launch, and manage campaigns across Search, Social, Push Campaign
- Work closely with content team to manage ad copies, creatives, and landing page requirements
- Scale high-performing campaigns and optimise basis performance
- Work closely with media/agency partners for campaign execution

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A/B Testing & Experimentation
- Design structured A/B tests across creatives, audiences, landing pages, and offers
- Test hypotheses to improve CTR and cost efficiency




- Measure results statistically and implement winning variations
- Build a continuous experimentation roadmap

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Funnel Tracking & Optimization
- Track full acquisition funnel:

Discovery to fulfilment
- Identify drop-offs and conversion bottlenecks
- Partner with Product/Tech to fix funnel leakages
- Improve conversion rates and reduce cost per acquisition through data-led actions
- Ensure accurate tracking via pixels, SDKs, attribution tools, and analytics platforms

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Consumer AI–Led Targeting & Personalization
- Work with Data Science/CRM teams to deploy AI-driven cohorts and lookalikes
- Execute & automate remarketing framework
- Support personalized communication and recommendation initiatives

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Analytics & Rep

📌 Deputy Unit Manager (Pune Division)
🏢 Bajaj FinServ
📍 Pune Division