The Role

We are looking for a young, energetic, highly curious generalist who learns quickly, challenges assumptions, and is excited about building in the Indian snacks category.

You will work closely with the founder and take ownership of some of the companys most important questions. The problems will change constantly.

One week, you could be defining a category strategy and conducting a competitive teardown. The next, you could be developing a launch narrative, benchmarking pricing, building an investor deck, or spending time in a dark store understanding how consumers actually shop.

This is a role for someone who enjoys figuring things out from scratch what we should build, who we should build it for, and why they should choose us.

What You Will Own

1. Research That Goes Beyond Google

Do the primary and secondary research required to uncover what others miss.

Speak to distributors, category managers, founders, retailers, consumers and other industry stakeholders. Build relationships, get on calls, use your network, and find insights that aren't available in standard reports.

2.



Deep Consumer Understanding

Understand the consumer at a fundamental level.

Who are we serving? What need or occasion does our product address? Why do people buy what they currently buy? What makes them try something current? What makes them purchase again?

3. Category White Space & Positioning

Build a detailed view of the category, competitors, consumer behaviour and food trends.

Then translate that insight into positioning:
- What category do we want to own?
- Who exactly are we building for?
- What space should the brand occupy?
- Why should consumers pick us?
- Why should they come back?

4. Product Roadmap & Go-To-Market

Help determine what we build next, for whom, and in what sequence.

Prioritise products based on opportunity rather than ease of execution. For every SKU, help develop the launch strategy across:
- Channel mix
- Pricing
- Distribution
- Quick commerce and

📌 Chief of Staff (Mumbai)
🏢 High Impact Talent
📍 Mumbai