We are looking for a senior brand leader who can own the
entire consumer-facing expression of Cumin Co.

This is not a role limited to campaigns, social media or communications. You will own the brand across consumer insight, positioning, creative, content, product storytelling, launches, creators, PR, partnerships, retail experiences and integrated campaigns
.

Importantly, you will also own and build Cumin Co.'s
internal content factory and creative studio
— including designers, content creators, copy, video, photography and production capabilities — with the ambition of making Cumin Co. one of the fastest and strongest content-producing consumer brands in India.

You should be equally comfortable defining the annual brand strategy, reviewing packaging or a campaign with a designer, building the launch playbook for a new category, directing a product shoot, analysing consumer research, and figuring out what Cumin Co. should be talking about tomorrow morning.

The mandate is straightforward:

Make Cumin Co. one of the most distinctive,



desirable and talked-about kitchenware brands in India — and build the internal creative machine capable of doing that every single day.

What You Will Own1. Brand Strategy & Positioning
- Own and continuously sharpen Cumin Co.'s brand positioning, consumer proposition and brand architecture.
- Translate business ambitions into a clear annual and quarterly brand strategy.
- Build distinctive brand codes across visual identity, tone of voice, product storytelling and consumer experience.
- Ensure consistency while allowing the brand to evolve as we enter new categories and channels.
- Develop a deep understanding of our core and emerging consumer cohorts through research, focus groups, social listening, customer conversations and first-party data.

2. In-House Content Factory & Creative Studio

You will have end-to-end ownership of Cumin Co.'s internal creative organisation.

This includes building and managing an in-house team across:
- Graph

📌 Head of Brand Marketing (Gurugram)
🏢 Cumin
📍 Gurugram