• Lead end-to-end development of
Marketing Mix Models (MMM)
, from data preparation to model building, validation, and business recommendations.

• Design and implement
econometric/statistical models
(regression, Bayesian methods, time series, hierarchical modeling) to measure and forecast marketing
ROI
.

• Collaborate with clients and internal stakeholders to understand business objectives, translate them into analytical frameworks, and present insights with clarity.

• Mentor and guide junior team members in
MMM techniques
, coding best practices, and business storytelling.

• Drive
automation and scalability in modeling
pipelines and reporting dashboards.

• Explore and apply emerging methods (e.g., causal inference, machine learning) to enhance traditional MMM approaches.

• Proficiency in programming languages such as
Python and/or R.

• Hands-on experience with
SQL
for data extraction and transformation

📌 Senior Data Scientist (Bengaluru)
🏢 Genspark
📍 Bengaluru