Job Description – SEO Specialist

Position:
SEO Specialist

Experience:
3–4 Years

Location:
Bhubaneswar, Odisha

Employment Type:
Full-Time

Job Summary

We are looking for an experienced
SEO Specialist
with 3–4 years of hands-on experience in
On-Page SEO, Off-Page SEO, and Technical SEO
. The candidate will be responsible for improving website rankings, organic traffic, search visibility, and overall SEO performance.

Key Responsibilities
- Plan and execute effective
On-Page, Off-Page, and Technical SEO
strategies.
- Conduct keyword research, competitor analysis, and search intent analysis.
- Optimize website content, meta titles, descriptions, headings, URLs, and internal linking.
- Build and manage high-quality backlinks through ethical link-building practices.
- Identify and fix technical SEO issues including crawlability, indexing, broken links, site structure, and page speed.
- Monitor keyword rankings, organic traffic, and website performance.
- Perform regular SEO audits and implement improvement strategies.




- Work with content and development teams to ensure SEO-friendly website and content practices.
- Analyze Google Search Console and Google Analytics data.
- Prepare regular SEO performance reports and recommendations.

Required Skills
- Strong knowledge of
On-Page, Off-Page & Technical SEO
.
- Excellent understanding of keyword research and competitor analysis.
- Experience with
Google Search Console & Google Analytics
.
- Knowledge of SEO tools such as
SEMrush, Ahrefs, Ubersuggest, Screaming Frog
, etc.
- Understanding of HTML, website structure, XML sitemap, robots.txt, canonical tags, and schema basics.
- Strong analytical and problem-solving skills.
- Valuable knowledge of Google search algorithms and SEO best practices.

KPI / KRA
- Improvement in organic traffic and keyword rankings.
- Growth in qualified organic leads.
- Number and quality of backlinks generated.
- Improvement in website technical SEO health.
- Successful completion of SEO audits and

📌 Search Engine Optimization Specialist (Bhubaneswar)
🏢 Digital Ratha
📍 Bhubaneswar