Job Description: Operations Manager & Media Planner

This role is a unique hybrid of
strategic foresight
and
technical execution
. We are looking for a precision-oriented professional who can bridge the gap between high-level media planning and the "nuts and bolts" of programmatic execution.

The ideal candidate doesn't just pull levers in a DSP; they understand the
*why*
behind the strategy and can translate a media plan into a high-performing reality.
Role Overview
- Position:
Operations Manager / Media Planner
- Focus:
End-to-end Programmatic execution, Media Strategy, and Performance Analytics.
- Goal:
To design data-driven media plans and ensure flawless technical execution across all digital platforms.
- Experience Level
: 2years - 5years in media planning/programmatic advertising.
Key Responsibilities

1. Media Planning & Strategy
- Plan Architecture:
Develop comprehensive media plans, defining transparent deliverables, flight dates, and budget allocations.
- Audience Design:
Build sophisticated audience segments and ad cohorts based on client briefs and historical data.




- Inventory Mapping:
Identify the best "pools" and supply sources to meet specific KPI requirements.

2. Ad Operations & Campaign Management
- DSP/SSP Orchestration:
Handle end-to-end setup within Demand Side Platforms (DSPs) and Supply Side Platforms (SSPs).
- PMP Management:
Negotiate and execute Private Marketplace (PMP) deals and Programmatic Guaranteed (PG) setups.
- Technical Implementation:
Oversee pixel placement, tracking parameters, and creative QA.

3. Optimization & Analytics
- Daily Maintenance:
Maintain daily campaign trackers to ensure pacing and performance are on target.
- Active Optimization:
Perform daily bid adjustments, site-list scrubbing, and frequency capping tweaks to maximize ROI.
- Reporting & Insights:
Generate "End of Campaign" (EOC) reports that go beyond the numbers to provide actionable creative and performance analysis.
Required Skills & Experience

Category

Requir

📌 Manager - Brand ops & Media Planning (Gurugram)
🏢 Prismatix
📍 Gurugram