23 Aug
|
URPopular - Influencer Marketing
|
Mumbai
23 Aug
URPopular - Influencer Marketing
Mumbai
Influencer Marketing Manager – Campaign Execution Role Overview We are looking for an Influencer Marketing Manager who will be responsible for managing end-to-end influencer marketing campaigns — from creator discovery to campaign execution and reporting. The ideal candidate should have solid understanding of influencers, social media platforms, content formats, and brand collaborations. They should be organized, creative, and capable of managing multiple campaigns simultaneously. Key Responsibilities Influencer Research & Strategy* Research and identify relevant influencers across Instagram, You Tube, and other platforms* Build and maintain influencer databases across different categories* Shortlist creators based on brand objectives, audience, engagement, and content style* Suggest influencer recommendations and campaign ideas to match brand goals* Stay updated with creator trends and emerging influencers Campaign Execution* Manage end-to-end influencer campaign execution* Coordinate with influencers from onboarding to content delivery* Share campaign briefs, guidelines,
and timelines with creators* Negotiate commercials and manage influencer communication* Ensure creators deliver content as per brand requirements* Track campaign timelines and deliverables* Coordinate with internal teams for smooth execution Content & Quality Management* Review influencer content before publishing* Ensure content aligns with brand guidelines and campaign objectives* Provide feedback to creators for improvements* Maintain quality standards across campaigns Reporting & Analysis* Track campaign performance metrics* Prepare campaign reports and insights* Analyze reach, engagement, and creator performance* Share learnings to improve future campaigns Required Skills & Experience* 1–4 years of experience in influencer marketing, creator partnerships, digital marketing, or social media* Hands-on experience managing influencer campaigns preferred* Strong understanding of Instagram, You Tu
📌 Influencer Marketing Coordinator (Mumbai)
🏢 URPopular - Influencer Marketing
📍 Mumbai