Job Description

Job Opening: Google Ads & Meta Ads Specialist (Evening Shift)

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Experience: 1.5–3 Years

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Employment Type: Full-Time

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Work Mode: Work From Home

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Working Days: Monday to Saturday

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Shift: Night Shift aligned with US business hours (6pm to 2:30am IST)

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Salary: ₹30,000–₹40,000 per month, based on experience and expertise

Joining: Immediate / candidates available to join within 7 days preferredn

Role Overview

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We are hiring an experienced Paid Media Expert with robust hands-on expertise in Google

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Ads, Meta Ads and Google Local Services Ads. Working knowledge of LinkedIn Ads is also

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required.

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The ideal candidate must have a strategic, analytical and performance-driven mindset and

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should be capable of independently planning, creating, managing, optimizing and reporting

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campaigns across multiple client projects.

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The role includes both lead-generation and ecommerce campaigns, with a strong focus on

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qualified leads, revenue, profitability and accurate conversion tracking.

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Key Responsibilities

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Independently manage multiple paid media projects across different industries.

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Develop campaign strategies based on business goals, budgets, audiences and

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customer intent.

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Create and manage Google Search, Performance Max, Shopping, Display and

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remarketing campaigns.

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Manage Meta lead-generation, website conversion, sales, retargeting and catalogue

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campaigns.

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Set up and optimize Google Local Services Ads, including budgets, service areas, lead

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quality and lead disputes.

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Manage LinkedIn Ads campaigns for B2B lead generation when required.

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Conduct keyword, search-term, competitor and audience research.

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Plan and test ad copy, creatives, audiences, offers, keywords and landing pages.

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Monitor budgets, CPL, CPA, ROAS, conversion rates and qualified-lead rates.

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Identify campaign, tracking, landing-page, offer and sales-funnel issues.

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Prepare clear reports with performance insights, completed actions and next steps.

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Communicate campaign performance and recommendations to clients and internal

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teams.

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Maintain campaign documentation, testing records and optimization logs.

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Required Skills and Experience

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2–4 years of hands-on paid advertising experience.

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Strong practical knowledge of Google Ads and Meta Ads.

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Experience managing Google Local Services Ads.

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Experience with lead-generation and ecommerce campaigns.

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Ability to create and manage campaigns independently from strategy to reporting.

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Strong knowledge of keyword match types, negative keywords, bidding strategies and

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audience targeting.

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Experience with Meta Instant Forms, website conversions, sales campaigns and

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catalogue ads.

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Understanding of Google Shopping, Merchant Center and product feeds.

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Ability to manage multiple active projects without constant supervision.

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Strong strategic thinking, prioritization, communication and problem-solving skills.

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Tracking and Analytics Knowledge

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The candidate must have practical knowledge of:

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Google Analytics 4

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Google Tag Manager

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Google Ads conversion tracking

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Enhanced conversions

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Meta Pixel

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Meta Conversions API

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Meta Events Manager

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Browser and server-event deduplication

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Form-submission tracking

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Phone-call and click-to-call tracking

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Ecommerce purchase and revenue tracking

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Custom conversions

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UTM parameters

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Primary and secondary conversion actions

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CRM and offline conversion tracking

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Attribution differences between Google Ads, Meta Ads, GA4 and CRM data

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The candidate does not need to be a developer but must be able to identify tracking issues,

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troubleshoot basic problems and coordinate with developers when required.

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Strategic Mindset Required

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The selected candidate should be able to:

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Understand the client's business before creating campaigns.

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Focus on qualified leads, sales and profitability—not only clicks or cheap leads.

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Make decisions based on data rather than assumptions.

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Diagnose performance drops before making unnecessary changes.

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Separate campaign problems from tracking, landing-page, offer and sales-process

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problems.

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Plan structured tests with clear goals and measurable outcomes.

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Allocate budgets based on business value and campaign performance.

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Scale campaigns without damaging lead quality or profitability.

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Take responsibility for campaign decisions, mistakes and results.

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Communicate realistic expectations without making false guarantees.

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Preferred Skills

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Experience managing paid campaigns for US-based clients.

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Experience with Shopify or WooCommerce advertising.

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Knowledge of Looker Studio reporting.

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Experience with call-tracking tools and CRM integrations.

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Experience importing qualified leads and offline conversions.

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Google Ads or Meta certifications.

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Strong client communication and campaign-presentation skills.

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Please Do Not Apply If

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Your experience is mainly in organic social media management.

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You have only boosted posts on Facebook or Instagram.

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You have not independently created and managed Google Ads campaigns.

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You do not have practical knowledge of GA4, GTM, Meta Pixel or conversion tracking.

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You have only supported a performance marketing team without owning campaigns.

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You are only familiar with campaign setup but not optimization, tracking or reporting.

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You cannot explain campaign results using metrics such as CPL, CPA, ROAS and

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qualified-lead rate.

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You are not comfortable managing multiple client projects independently.

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You are not available for a Monday-to-Saturday night shift.

📌 Google PPC & Meta Ads Specialist (Evening Shift) (New Delhi)
🏢 ICONIER Digital Marketing Agency
📍 New Delhi