Business Development Executive (BDE) Prima Dermatology & Hair Transplant Centre | Thoraipakkam Chennai
Department: Business Development / Sales
Location: Chennai
Employment Type: Full-Time
Experience: 1–3 years
Reporting To: Business Development Manager / Centre Head

About the Role
Prima Dermatology & Hair Transplant Centre is looking for a proactive and target-oriented Business Development Executive (BDE) to drive patient acquisition, build referral networks, develop strategic partnerships, and contribute to the overall revenue growth of the centre.
The ideal candidate should be confident in communicating with patients, doctors, corporate representatives, salons, wellness businesses and other potential referral partners, with a strong focus on converting opportunities into consultations and treatments.

Key Responsibilities

1. Business Development & Patient Acquisition
Identify and develop new sources of patient acquisition.
Generate leads through field visits, networking, referrals, partnerships and local business outreach.
Build relationships with potential patients and guide them towards consultations.
Follow up with leads and ensure maximum conversion from enquiry to consultation and treatment.
Achieve monthly patient acquisition and revenue targets.

2. Referral & Partnership Development
Develop referral relationships with:
General physicians and speciality doctors
Clinics and hospitals
Beauty salons and spas
Gyms and wellness centres
Corporate organisations
Hotels and other relevant businesses
Identify partnership opportunities that can generate consistent patient referrals.




Maintain strong relationships with existing referral partners.

3. Field Sales & Market Development
Conduct regular field visits across Chennai to identify business opportunities.
Understand the local market and identify potential referral sources.
Represent Prima professionally during meetings, networking events and business discussions.
Track competitor activities, pricing, offers and market trends.

4. Lead Management & Follow-up
Maintain accurate records of leads, prospects, referrals and conversions.
Follow up with prospective patients through calls, WhatsApp and other approved channels.
Coordinate with the front office and medical team to ensure a smooth patient journey.
Maintain proper follow-up until consultation and treatment conversion.

5. Reporting & Performance Tracking
Prepare daily/weekly/monthly business development reports.
Track:
Leads generated
Consultations booked
Consultation-to-treatment conversions
Referral sources
Revenue generated
Partnership performance
Provide regular market feedback to management.

Key Performance Indicators (KPIs)
Monthly qualified leads generated
Number of consultations generated
Patient conversion rate




Revenue generated through business development
Number of active referral partners
New partnerships acquired
Repeat/referral business
Field visits and productive meetings

Candidate Profile
Education: Any Bachelor's degree. MBA/PGDM in Marketing or Sales will be an advantage.
Experience: 1–3 years in business development, sales, healthcare sales, medical tourism, dermatology/aesthetic industry, pharma, wellness, hospitality or a similar client-facing role.

Preferred Skills
Excellent communication and interpersonal skills
Strong sales and negotiation abilities
Comfortable with field sales and meeting new people
Strong follow-up and relationship management skills
Target-oriented and self-motivated
Positive presentation skills
Basic knowledge of CRM/Excel and reporting
Qualified appearance and personality
Ability to work independently and as part of a team
Fluency in English and Tamil; Hindi will be an advantage

Preferred Experience
Candidates with experience in dermatology, hair transplant, aesthetics, cosmetology, healthcare, pharma, wellness, salons or premium consumer services will be preferred .

What We Offer
Competitive salary + performance incentives
Opportunity to work in the growing dermatology and aesthetic healthcare industry
Performance-based career growth
Exposure to business development, partnerships and healthcare sales
Professional and growth-oriented work environment
Compensation: ₹20,000–₹35,000 per month + attractive performance incentives, depending on experience and capability.

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