Job Description

Company Description

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Nytarra is an Indian clean home-fragrance company creating toxin-conscious, thoughtfully formulated fragrances for everyday spaces; including homes, cars, closets, bathrooms, and rituals. It combines modern fragrance science with India's traditional aromatic heritage to offer cleaner, more intentional alternatives to conventional products.

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Role Description

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We are looking for a Marketing & Communications Specialist who can help translate Nytarra's brand, products, and ideas into compelling communication across channels.

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This is a hands-on role for someone who understands content, social media, brand communication, and digital marketing, and can work closely with the founders, creative/design team, performance marketing team, and external partners.

Key Responsibilitiesn

1. Brand & Communication

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- Develop and execute Nytarra's brand communication across digital and social channels.
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- Maintain consistency in brand voice, tone, messaging, and visual communication.
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- Translate product features and benefits into simple, compelling consumer stories.
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- Help build campaigns around product launches, festivals, offers, and brand initiatives.
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2. Content & Social Media

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- Own the day-to-day content calendar across Instagram and other relevant platforms.
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- Identify trends, cultural moments, conversations, and content opportunities relevant to Nytarra.
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- Develop content briefs, scripts, captions, hooks, and creative concepts.
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- Work with the design and content production teams to take ideas from concept to execution.
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- Continuously test new content formats and creative angles.
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3. Marketing Campaigns

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- Support planning and execution of integrated marketing campaigns across organic, paid, influencer, and other channels.
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- Work closely with the performance marketing team to develop creatives and messaging that drive both brand and commercial outcomes.
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- Analyse campaign performance and identify opportunities for improvement.
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4. Product & Launch Communication

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- Develop communication for new product launches, new fragrances, bundles, offers, and seasonal campaigns.
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- Work with the product and founders' team to understand product USPs and consumer insights.
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- Ensure every product is communicated with a clear consumer proposition.
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5. Influencer & Creator Communication

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- Assist with identifying relevant creators and influencers.
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- Develop campaign briefs and communication guidelines for creator collaborations.
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- Coordinate with creators/agencies to ensure content aligns with Nytarra's brand and campaign objectives.
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6. Consumer & Market Understanding

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- Stay on top of consumer trends, competitors, emerging brands, social conversations, and digital culture.
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- Research what is working across the beauty, wellness,



lifestyle, fragrance, and consumer-brand ecosystem.
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- Bring new ideas and opportunities to the team proactively.
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What We're Looking Fornn
- 2–5 years of experience in marketing, brand, content, communications, or a related role.
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- Experience working with a consumer-facing, digitally native brand is strongly preferred.
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- Strong understanding of Instagram, content marketing, digital communication, and consumer behaviour.
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- Excellent writing and communication skills.
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- Ability to turn an idea into a clear brief, script, campaign, or piece of content.
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- Strong attention to detail and understanding of brand consistency.
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- Someone who is curious, commercially aware, culturally tuned-in, and constantly looking for better ideas.
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- Ability to work in a fast-paced startup workplace with high ownership and minimal hand-holding.
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What Would Make You Stand Outnn
- Experience with D2C, beauty, wellness, FMCG, lifestyle, fashion, or home brands.
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- Experience working with influencers and content creators.
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- A strong personal understanding of social media trends and internet culture.
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- Previous experience in a startup or high-growth consumer company.
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What You Will Ownn

You will be one of the people responsible for making sure Nytarra sounds, looks, and communicates like one strong brand across every consumer touchpoint.

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This is not a role limited to posting on social media. We are looking for someone who can think, write, ideate, execute, analyse, and constantly improve.

📌 Marketing and Communication Specialist (Noida)
🏢 Nytarra Naturals
📍 Noida