23 Aug
|
Kinnect
|
Bengaluru Urban
23 Aug
Kinnect
Bengaluru Urban
Job Description
Why This Role Rocks
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You'll be executing media strategies that don't just spend – they perform. From launching scroll-stopping campaigns to decoding what makes audiences click, you'll be in the driver's seat of performance-led media planning.
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The Impact You'll Drive
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- Plan, execute, and optimize paid media campaigns across biddable platforms like DV 360, Google Ads, Meta, LinkedIn, and more.
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- Monitor campaign KPIs with attention to details with budgets (up to INR 10 Cr), ensuring efficiency and effectiveness.
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- Run A/B tests, decode metrics, and offer actionable insights to optimize and scale performance.
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- Stay sharp on media trends, platform updates, and evolving ad tech to keep campaigns ahead of the curve.
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- Collaborate with cross-functional teams to align campaign strategies with brand and business objectives.
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The Skills That Seal the Deal
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- 2– 3 years of hands-on experience in paid media campaign management.
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- Proficiency in DV 360, Google Ads, Meta Ads Manager, LinkedIn Ads, and analytics tools like GA4.
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- Solid understanding of audience targeting, bidding strategies, and performance tracking.
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- Hands on experience with PPT and Excel.
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- Exposure to GenAI tools for media planning, reporting and performance benchmarking.
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- A mix of left-brain data logic and right-brain creative thinking.
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- Excellent communication skills and a knack for problem-solving on the fly.
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- A bachelor's or master's degree in marketing, Business, or a related field.
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📌 Media Executive (Bengaluru Urban)
🏢 Kinnect
📍 Bengaluru Urban