Job Description

Senior Graphic Designer – Drig Digital

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What You'll Do

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Ad Creative & Performance Design

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- Design high-performing ad creatives for Meta, Google, and display campaigns.
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- Create multiple variants for A/B testing with different hooks, CTAs, formats, and layouts.
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- Iterate on designs based on performance feedback from the performance team.
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- Build reusable templates and design systems that improve production speed without compromising quality.
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- Develop performance-focused creatives that balance strong visual appeal with measurable results.
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Social Media & Content Design

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- Design across all formats including carousels, reel covers, stories, posts, thumbnails, banners, and other digital and printable assets.
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- Maintain visual consistency across content calendars for multiple brands.
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- Adapt creative for platform-specific best practices, including aspect ratios, safe zones, and text limitations.
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- Collaborate with content, marketing, and video teams to ensure design supports the overall creative direction and campaign goals.
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Branding & Packaging Design

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- Lead and support branding projects, including logo design, brand identity systems, colour palettes, typography, visual guidelines, and brand assets.
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- Design packaging for products across print and digital mockups while ensuring consistency with the overall brand identity.
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- Create client-facing collateral such as pitch decks, one-pagers, proposals, presentations, and campaign reports.
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- Ensure every design output aligns with established brand guidelines and quality standards.
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- Support new business pitches with high-quality visual concepts and presentation materials.
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Team Leadership & Collaboration

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- Lead and mentor junior designers by providing constructive feedback, design direction, and creative guidance.
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- Review creative work before delivery to ensure quality, consistency, and brand alignment.
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- Follow and improve design workflows, naming conventions, file organisation, and production standards.
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- Participate in creative brainstorming sessions, internal reviews, client presentations, and pitch discussions.
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- Proactively identify design challenges and recommend creative solutions throughout the project lifecycle.
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What You Are NOT Expected to Do

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- Write copy or marketing content for designs (you'll collaborate with a dedicated copy team).
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- Handle end-to-end video production or advanced motion graphics (basic motion skills are a bonus).
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- Manage client relationships independently or attend client meetings without support.
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Tools You'll Use

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- Adobe Photoshop and Illustrator (required, daily use)
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- Figma for collaborative design and presentations
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- Adobe After Effects for basic motion graphics and animation (nice to have)
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- Canva for quick template-based production when required
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What We're Looking For

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Required

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- 3–5 years of graphic design experience, preferably in an agency, branding, or performance marketing environment.
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- A strong portfolio demonstrating expertise in ad creatives, social media design, branding, packaging design, and marketing collateral.
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- Advanced proficiency in Adobe Photoshop and Illustrator.
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- Strong understanding of design fundamentals including typography, hierarchy, colour theory, layout, and composition.
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- Experience leading or mentoring designers while maintaining high creative standards.
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- Ability to manage multiple brands and projects simultaneously without compromising quality.
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- A sharp eye for designs that not only look outstanding but also perform effectively across digital platforms.
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- Highly organised, reliable, detail-oriented, and comfortable working under tight deadlines.
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Preferred

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- Experience designing performance marketing creatives for Meta Ads, Google Display, and other paid media platforms.
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- Basic motion design or animation skills using After Effects or Premiere Pro.
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- Experience delivering complete branding projects from concept to execution.
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- Packaging design experience across FMCG, retail, D2C, or consumer brands.
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- Ability to thrive in a fast-paced environment with quick turnaround times while maintaining attention to detail.
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📌 Senior Graphic Designer (Tamil Nadu)
🏢 Drig Digital
📍 Tamil Nadu