Job Description Responsibilities & Key Deliverables
n Key Responsibilities:
n Sales & Business Development:
n n Develop and execute a comprehensive sales strategy for rooftop, floating and small utility-scale ground-mount solar projects (up to 20MW).
n Generate and qualify leads across industrial, commercial, institutional and government sectors.
n Build and maintain a solid pipeline of opportunities across geographies.
n Drive B2B and B2G sales, ensuring alignment with business goals.
n n Client & Stakeholder Management:
n n Develop and maintain relationships with key decision-makers (CXOs, facility managers, PSU officials, etc.).
n Manage end-to-end client engagement from pitch to project award.
n Lead client negotiations including pricing, terms, and contract closure.
n n Team Leadership & Collaboration:
n n Build and lead a high-performing sales team with clear performance KPIs.
n Collaborate with Engineering, Project Management, and Finance teams to develop competitive proposals and ensure delivery capability.
n n Market Intelligence & Strategy:
n n Conduct competitive benchmarking and market research.
n Identify new market segments and partnership opportunities.
n Provide inputs into pricing strategy, go-to-market plans, and innovation roadmaps.
n n Key Performance Indicators (KPIs):
n n Annual sales/revenue generated from target segments.
n Conversion rate of qualified leads to successful deals.




n Number and size of projects secured.
n Market expansion and penetration.
n Customer satisfaction and retention.
n n Core Competencies:
n
n n Strong verbal and written communication skills to deliver persuasive pitches and reports
n Driven by outcomes
n Demonstrates ownership from lead generation to deal closure and handover.
n Ability to work under pressure, meet deadlines, and exceed targets.
n Well verse with softwares like pvsyst, google sketchup and autocad
n Excellent communication, negotiation, and interpersonal skills.
n Strategic thinker with a hands-on approach.
n Familiarity with government policies and regulatory frameworks in the renewable energy space.
n Techno-commercial acumen with knowledge of solar PV technology, CAPEX/OPEX models, and ROI calculations.
n n Qualification & Other Requirements
n Education:
n n Bachelor’s degree in Engineering (Electrical/Mechanical preferred).
n MBA in Sales/Marketing/Business Development (preferred).
n n Experience:
n n 18-20 years of experience in Solar sales, with at least 10 years in EPC sales in rooftop/floating/small utility solar segment in C&I; and Govt.
n Proven track record in achieving annual revenue targets and closing large-scale EPC/developer-led projects.
n Experience working with DISCOMs, PSU, state nodal agencies, and industrial clients is a plus.
n n

📌 Head of Sales (Amritsar)
🏢 HARTEK GROUP
📍 Amritsar