Content Desk Analyst - KMPL-Support Services-Marketing HO

Job Title: Content Desk Analyst

Location: Kotak Mahindra Prime Limited, Kotak Infinity, HO
Employment Type: Full time

Overview

We are seeking a detail-oriented Marketing Analyst to manage and monitor customer communications and support campaign execution for our Car Finance vertical. This role requires robust organizational skills, attention to detail, and a good command of English for reviewing and refining communication content.

Key Responsibilities

Communication Management (60%)
Track all customer communications (SMS & Email) sent through various systems.
Review and correct grammar in communication templates to ensure language accuracy.
Publish monthly MIS reports detailing:
Number of SMS deployed
Originator of the communication
Frequency of the communication
Maintain a comprehensive repository of all approved communications (active and inactive) within the system.





Campaign Management (40%)
Collaborate with creative agencies and product teams to execute lead generation campaigns for Car Finance.
Coordinate campaign assets and approvals.
Track campaign performance and report progress to stakeholders.

Required Qualifications
Bachelor's degree in Marketing, Communications, or related field.
Solid command of English language (grammar and proofreading skills).
Proficiency in MS Excel and reporting tools for MIS preparation.
Basic understanding of marketing campaigns and customer communication processes.
Excellent organizational and documentation skills.

Preferred Qualifications
Experience in campaign management and agency coordination.
Familiarity with CRM systems and marketing automation tools.

📌 Marketing Analyst Kmpl Support Services Marketing Ho Mumbai (India)
🏢 Kotak Mahindra Bank
📍 India