Role &
Job Responsibilities:
Support implementation, validation, and maintenance of web analytics tracking using Adobe Analytics across digital platforms.
Work with business, marketing, and technology teams to understand analytics requirements and translate them into tracking solutions.
Perform debugging and validation of analytics tags using JavaScript, HTML, CSS knowledge, and browser developer tools.
Generate reports, analyze digital data, and provide actionable insights to improve customer engagement and business performance.
Ensure timely delivery of analytics solutions and support ongoing optimization initiatives in a consulting setting.
Skills:
Must have:
Adobe Analytics
Basic JavaScript, HTML, and CSS
Web analytics implementation and tracking validation
Data analysis and reporting
Communication and stakeholder management
Valuable to Have:
Adobe Analytics Certification
Exposure to Adobe Experience Platform (AEP)
Knowledge of Customer Journey Analytics (CJA)
Experience with Adobe Launch / Tags
Familiarity with debugging tools and browser developer tools
Eligibility:
Bachelors degree in Engineering, Computer Science, Information Technology, Analytics, or a related discipline.
25 years of experience in Digital Analytics, Web Analytics, or Adobe Analytics implementation/support roles.
📌 Adobe Qa Analyst Bengaluru (India)
🏢 EXL
📍 India