III.KEY RESPONSIBILITIES

Core Responsibilities
Responsible for overall revenue achievement as per the annual budgets of the unit.
To work closely with unit Head in developing Sales plan for the Unit based on the business plan and its execution.
To work on strategy to increase preferred channel business and the revenue mix.
To prepare Sales forecasts for the management to facilitate strategic planning and target achievement.
To ensure timely on ground execution of the Sales plan, upcountry activities and market activation.
To manage the sales budget and measure ROI on activations done.
To manage existing relationships with MECP doctors, PSU and corporate accounts and ensure current activations as per the plan.
Work closely with clinicians to plan, execute and communicate the business development activities to improve footfalls and business.
Work closely with Unit head in engagement of the clinical talent.
To keep a check on the Market dynamics and stay updated on competition.
Develop and implement programs to enhance engagement with local communities.
To ensure retention and motivation of the team and their performance management.




To actively participate in the training and development of the team and talent management.
To work closely with marketing team and organize promotional events, camps, corporate events etc.
Any other activity, which is a part of the Unit growth and business requirement.

IV. KEY PERFORMANCE INDICATORS

Measurable Deliverables
Driving business / Revenue
Activities/ Doctor Connect

V. JOB REQUIREMENTS

Minimum Qualifications

Graduate /MBA/ PG Diploma in Marketing Preferred specialization in Sales and Marketing

Experience

More than 15 years of relevant experience preferably as a channel lead / sales lead for at least three years

Behavioral Skills
Interpersonal Skills.
Influencing Ability.
Proactive and high on energy.
Team player

.

Technical Skills
Domain Knowledge.
Planning and Execution.
Problem solving & decision-making.
Positive leadership skills.

Language Skills

English & Hindi

VI. KEY INTERACTIONS

Key Internal Contacts

Key External Contacts
Unit Head
Clinicians
All other departments
All HODs
Licensing/Accrediting Bodies
Corporates
PSU
TPA
RWAs

📌 Associate General Manager Sales & Marketing Bathinda
🏢 Mhc
📍 Bathinda