Purpose of the Role:

This role holder is responsible for end-to-end management of the brand including profitability and growth.

Qualification & Experience:
Post-Graduation in Management (from a Premier institute)
Experience of 4 to 5 years in FMCG
Minimum 2 years of Brand Management Experience

Key Deliverables of the Role:
Responsible for Brand building, equity, trials & loyalty of the assigned brand/s
Development & execution of future extension pipeline
Responsible for growth and profitability of the Brand
Develop Marketing programs to drive brand to max potential
Consumer Insighting for brand strategy & innovation
Media planning & execution of ATL & BTL for the brand
Lead communication development on the brand including digital content and platform marketing

Knowledge, Skills & Competencies:
Leads Communication, Media strategy and planning his/ her business
Provides strategic, visionary leadership
Creates robust brand equities
Has robust consumer Understanding




Manages and implements Projects with excellence
Is creative and creative
Close interaction with sales and channel teams to drive brand growth through effective channel marketing initiatives
Takes “personal” risk and makes a difference in the Brand, Business

Reporting Relationships:

Reports to Group Product Manager / Group Product Head

Other Interfaces:
Sales teams (Trade Marketing & Key Account Managers)
Marketing teams (Consumer Insights & Media)
R&D; teams (Product Development & Packaging Development)
Supply Chain & Commercial teams
Consumers
Agency partners (Creative, Research & Media)

Growth Path & Future:
The member has options of working on challenging assignments not only in India but across Marico international geographies. There could be exposure to other categories as well to develop a more wholesome perspective.

📌 Brand Manager Mumbai
🏢 Marico
📍 Mumbai