Key Responsibilities:
Develop and manage end-to-end strategy for pre-approved offers across lending portfolios.
Analyze customer base and identify potential segments for pre-approved credit offers using internal and bureau data.
Collaborate with Risk, Product, and Analytics teams to define eligibility, credit policy, and offer parameters.
Drive campaign planning and execution in coordination with Marketing, Digital teams.
Monitor performance of Pre Approved Base campaigns (approval rate, activation, profitability, delinquencies).
Work closely with digital and tech teams to automate journey for offer visibility and fulfillment.
Ensure compliance with regulatory and internal policies across all customer communication and campaigns.
Continuously refine targeting logic and improve penetration and engagement through data insights.

Job Requirements:
Post Graduate / MBA




8+ years of experience in banking or financial services, with at least 3 years in managing Pre-Approved Base
Exposure to digital lending journeys and automation tools (Salesforce, Adobe, etc.)
Experience working with Banks, NBFC, Fintech / Credit Bureaus and data providers (e.g., CIBIL, Experian, CRIF)
Robust understanding of retail banking products and customer lifecycle
Hands-on experience with credit underwriting criteria and bureau data
Proficiency in campaign management and performance tracking tools (Excel, SQL, SAS, Power BI, etc.)
Excellent stakeholder management and cross-functional collaboration
Ability to work with large data sets and derive actionable insights

📌 Chief Manager Credit Pre Approved Base Management Chennai
🏢 tvs credit services
📍 Chennai