CMO / Head of Digital Marketing & B2B Growth

Experience: 5+ Years

Type: Full time

About the Role

We are looking for a hands-on CMO / Digital Growth Leader to transform our offline manufacturing business into a robust online B2B brand and lead-generation engine.

Key Responsibilities
Develop and execute the company’s digital marketing and online growth strategy.
Build and strengthen our website, LinkedIn, Instagram, Google and B2B marketplace presence.
Generate qualified B2B leads through Google Ads, LinkedIn, SEO, email marketing, cold outreach and other digital channels.
Build and manage the complete B2B sales funnel: Lead → Qualification → Enquiry → Quotation → Order.
Identify and target corporate procurement teams, distributors, exporters, agencies and institutional buyers.
Set up and manage CRM, lead tracking, marketing automation and analytics.
Create and manage content, campaigns and marketing collateral.
Work closely with the sales team to improve lead conversion and revenue.
Track CAC, CPL, qualified leads,



conversion rates, ROAS and marketing-generated revenue.
Build and eventually lead a high-performing digital marketing team.

Ideal Candidate
5+ years of experience in B2B digital marketing / growth marketing.
Proven track record of generating B2B leads and revenue online.
Strong knowledge of Google Ads, LinkedIn, SEO, email marketing and CRM.
Data-driven, entrepreneurial and highly execution-oriented.
Comfortable building marketing systems from scratch.
Experience in manufacturing, corporate gifting, sustainable products or B2B businesses is a plus.

The primary objective is simple:

Take the company from an offline-first business to a digitally driven B2B business with a predictable flow of qualified leads and online-generated revenue.

Pay: ₹30,000.00 - ₹50,000.00 per month

Perks
Adaptable schedule
Paid sick time

Work Location: In person

📌 Chief Marketing Officer Kolkata (India)
🏢 JuteCalendars.com
📍 India